MnemoVi

my ios apps went from $600/mo to $3000/mo (5 tactics that worked)

Published 2026-08-03Signed

"My iOS apps went from $600/mo to $3000/mo (5 tactics that worked)" — 13:26 spoken transcript, exported by MnemoVi. An indie iOS dev walks through what lifted a small app portfolio from ~$600/mo to ~$2,600–3,000/mo over three months.

1. Pricing experiments (biggest revenue impact) Tried weekly+annual, then monthly+annual; the winner was adding a lifetime plan — people are tired of subscriptions, and for local tools with no server costs it works. Current ladder: $5/week, $15/year, $19 lifetime — deliberately shaped to push lifetime purchases in the first session, since B2C retention won't sustain five years of renewals. Admits pricing is too low and wants to climb toward $49 lifetime.

Also tested parity pricing and 7-day trials with mixed results.

2. Localization (three layers)

- App Store Connect metadata — name, subtitle, keywords, promo text, description; easy, and Claude Code can do it unattended.

- Screenshots — build text-free backgrounds/mockups in Figma, let AI burn in translated headings, then submit via the App Store API (Fastlane). Screenshots are what people actually look at.

- In-app strings — the hard one; he does 27–28 languages per app. Key tip: verify every string, since AI misses compound/non-obvious ones on the first pass.

Won't 10x revenue — it's conversion optimization — but the real prize is ranking #1 in smaller-language markets where competition is thin. Notes Germans and French users email him in their native language at surprising rates.

3. Apple Search Ads Easier to start and maintain than Facebook/Google/TikTok; has a good API/MCP so Claude Code can run campaign analysis and pausing after the first manual setup. Two tips: (a) only buy installs for apps that already convert — "painkiller" apps work, "vitamin" apps don't; (b) test many geos — US bids are brutal, UK still too expensive; Germany, Netherlands, France performed best. Good for pushing an app ranked ~40 up into install/review territory, which feeds back into ASO.

4. Improving existing apps instead of only shipping new ones New apps he built in that window underperformed; going back to fix old ones moved the needle. Focus areas: frictionless first action, better onboarding, retention mechanics beyond streaks (he's experimenting with achievements), and shipping whatever users complain about by email — one user's report exposed a pain point everyone had.

5. Patience ASO takes time to rank. His first app made near zero for a long stretch; the second did better. Rather than quitting, fill the waiting time with localization, an ads campaign in a new country, or onboarding work.

Where he is now: stuck around $3k (summer slump), gross not net since Apple Ads run on one app; targeting $5k and more "painkiller" apps.

Source

Duration: 13:27
Saved to library: 3 August 2026
Channel: Dan Kulkov
Posted at source: 30 July 2026
Language: English — detected
Original: https://www.youtube.com/watch?v=qHfq4F3g1OE

Key moments

0:21: So the first thing is I did a lot of experiments with pricing.
3:02: Because again, if your full App Store page is in German, but then a person looks in the screenshots, they are in English.
6:44: number one as an app because, again, in App Store in the US, you have millions of calorie trackers.
9:52: A man with glasses and a green t-shirt stands in front of two screens, gesturing with both hands while speaking; one screen displays financial data…
12:03: And, you know, patient about this and not quitting was really good because when I launched six months

What is in the video

TranscriptFramesBoth

0:00: In the last three months,
0:01: my iOS apps went from $600 per month to $2,600 per month.
0:06: Here are five things that changed.
0:08: In this video, I want to share what works for me
0:09: because my portfolio went from nice side hustle
0:12: to something that can pretty comfortably replicate
0:16: a monthly income for some people.
0:18: So the first thing is I did a lot of experiments with pricing.
0:22: Initially, I tried just to have weekly and annually.
0:25: I tried monthly and annually,
0:26: but the best thing that worked for me,
0:28: is adding a lifetime plan
0:30: because I think people are super tired of subscriptions.
0:33: And if your tool doesn't have a recurring,
0:37: it's a local tool, you don't have account,
0:38: you don't need to pay for server,
0:39: lifetime plan might be something you should give a shot.
0:43: Right now, my current pricing is $5 for a weekly plan,
0:46: $15 for yearly plan and $19 for lifetime plan.
0:49: So this pricing ladder only makes sense
0:51: because I want to sell as many lifetime plans
0:54: as possible in the first session.
0:56: I understand that in real world,
0:57: most people will not pay for my app five years in a row.
1:00: The retention is different in B2C than B2B.
1:02: So if I can get all of money on day one
1:05: and never think about any costs,
1:07: I think that's a good deal.
1:09: Obviously, the pricing is kind of too low
1:11: and I want to make better apps and improve the existing app
1:14: so I can climb to maybe $49 for lifetime.
1:18: But right now it is what it is.
1:19: But adding lifetime plan really pushed everyday sale two weeks for me.
1:24: So I definitely recommend experimenting with pricing.
1:28: I tried adding parity pricing.
1:30: I tried to add bigger free trials seven day.
1:34: Some things I liked in those experiments, some things I don't think quite worked out.
1:38: But this is something that I definitely think was the biggest revenue impact on my portfolio.
1:44: So the next thing is I did a lot of localization.
1:47: Initially, when I launched my apps, I didn't even know you can do it.
1:50: I just had four screenshots, app store metadata.
1:53: But then I discovered that doing localization can impact downloads, at least downloads a lot.
1:59: So the thing is, if your app, you have an app, let's say calorie tracker, most people will search for it in English.
2:04: Sure.
2:05: But in many countries, people will go and use their local language to search for this app.
2:11: And the thing is, if you don't have these keywords in their language,
2:15: you will have a harder time ranking for them.
2:18: And it's quite an easy job.
2:19: You can actually do most of these with cloud skill.
2:23: So there are multiple layers to it.
2:25: First, you have App Store Connect metadata.
2:27: So things like name, subtitle, keywords, promo text, description,
2:31: all of them can be translated to be in the language of the user.
2:35: For example, in Italian, in French, in Mandarin, in Japanese, whatever.
2:40: This is the first level of localization.
2:42: This is fairly simple thing to do.
2:44: And Cloud Code can do it even without your intervention.
2:48: All you need to do is just to make sure to cover as many localizations in App Store as possible.
2:53: Next step is a little bit harder.
2:55: Next step is screenshots.
2:56: So with screenshots, the main thing you are looking for is to localize the text that you have on a screenshot.
3:02: Because again, if your full App Store page is in German, but then a person looks in the screenshots, they are in English.
3:09: This might be just a little bit weird.
3:11: So I think people, especially when they search and you see 10 apps, you look at the screenshots first.
3:17: Nobody reads promo text or description that much.
3:19: So having localized screenshots is definitely a good thing to do.
3:23: Again, it's not a hard thing to do.
3:24: Depending on what is your current screenshot situation, here's what I recommend.
3:29: In Figma, you can create images without the text.
3:33: So only the background plus iPhone mockup or Apple Watch mockup.
3:38: And then you create a folder in which AI will just burn in the text to your screenshots.
3:42: So in this way, you don't actually need to produce 50 screenshots.
3:47: AI will do it, everything themselves.
3:50: And again, it's not that hard.
3:52: AI is pretty good at translating headings and just burning them in.
3:55: You need to probably have one test run to make sure you like the font, you like the size.
4:01: But overall, again, it's pretty simple job.
4:03: And then you can just use Cloud Code to submit those screenshots to App Store to not do it yourself
4:09: manually because actually App Store has an amazing API.
4:13: A lot of things are covered.
4:15: And yeah, if you ask Cloud Code, how can it do it?
4:18: It will tell you everything.
4:19: You just use a fast lane skill, I think.
4:21: So it's kind of a simple thing to do.
4:23: And the last level of localization is app localization.
4:26: Here's the thing.
4:27: Obviously, you want to convert user in the App Store to download app, but then they open app.
4:31: And if they were under impression that your app is localized in German, but they open app
4:36: and it's not localized in German, you might have some confusion here.
4:39: And for most people in, for example, European countries, it might be okay.
4:43: But if you have maybe an older audience and some people that are not that fluent in English,
4:49: maybe the app is really complicated in English.
4:51: You need to localize the app too.
4:53: This is a harder step since there are way more work here.
4:56: Even if your app is not that text heavy.
4:59: Again, let's think about calorie tracker.
5:01: You obviously have buttons.
5:02: You have today's calorie, today's protein, today's fats.
5:06: Still, that's a lot of strings to translate.
5:09: Here, I definitely recommend to slow down and not to localize to all languages possible,
5:14: because this will be just a harder job to do.
5:16: I had 27 languages, I think 27 or 28 right now that I translate each app to.
5:23: Again, I have already skills that I just use.
5:25: I just tell cloud code, it's time to localize our app.
5:28: If I add some features, I say, finish localization.
5:31: So it finds the strings that are not translated.
5:34: My main tip here is to definitely make sure every string is translated.
5:39: Because on the first run, AI will miss some strings because they're not as obvious.
5:43: They're not just text strings.
5:44: They're maybe something that is compound from multiple things.
5:47: So just take a look.
5:48: And I definitely recommend doing it.
5:50: From my experience, even countries like Germany, France, actually have a lot of people
5:55: who will prioritize their native language above English at the rates that are surprising to me.
6:02: And when I added a convenient way to communicate to me via email, a lot of people from Germany and
6:07: France would surprise me just right in their native language.
6:10: They don't even think that I might not be able to understand it.
6:14: Give it a try.
6:15: Localization is great.
6:16: It will not 10x your revenue probably because, for example, if you add, let's say,
6:23: Italian localization, this doesn't mean that all of these people will convert.
6:27: It just doesn't work this way.
6:28: This is just a conversion optimization thing.
6:32: It might make the app more fit for some people, but still, it's just a nice thing to do
6:37: and a good app optimization technique.
6:39: And the most important that for many regions in your niche, you can become
6:44: number one as an app because, again, in App Store in the US, you have millions of calorie trackers.
6:50: But if you, for example, build an app and it's localized in, let's say, Slovakian, you will have
6:57: just more chances being in the top even if you don't have a lot of reviews.
7:00: And it works kind of for a lot of niches.
7:02: So I definitely recommend doing it.
7:04: The third thing that worked for me really well is Apple Ads.
7:07: So the thing with Apple Ads is they're really easy to start.
7:11: They are easy to maintain.
7:13: And I love them compared to Facebook or Google or TikTok.
7:16: They're really simple.
7:17: And the first campaign you can even do completely yourself from the Apple Store account.
7:22: And it will take you maybe 10 minutes to understand what settings to set up.
7:27: I read a really good guide and I will leave it in the description.
7:30: It's really well.
7:31: You can, again, give it to Cloud and it will summarize.
7:33: And actually, Apple Ads have a very nice API/mcp thing.
7:39: And it takes a little bit time to set it up because you need a second account.
7:43: But again, Cloud Code can do just everything.
7:46: First campaign I did it myself.
7:48: Every campaign after every change, I just give feedback to Cloud Code.
7:51: It analyzes metrics that says let's pause this campaign.
7:53: These are a few tips from my experience.
7:56: First, the most important tip is only spend money on apps that can convert on a good level.
8:02: So, for example, if you have a super vitamin app and you see that you don't have a funnel right
8:07: now, you see that people download it and they don't convert.
8:10: This is not a good sign to buy more installs because they will not just convert.
8:15: And I tried on multiple apps.
8:17: I have one high-performing app because it's a painkiller.
8:20: It's made for people who don't have, who need that app.
8:23: They not want, it's a need for them.
8:26: And it performs really well.
8:27: So, the app impacts a lot.
8:30: Some apps will not work in Apple Ads because they are vitamins.
8:34: Second, test a lot of geos because it's a very easy thing to just go and buy Apple Ads for
8:41: United States.
8:42: But the bid there might be crazy.
8:47: And you will just not have the unit economy to get off because it's so expensive to get and
8:52: install and the competition is insane.
8:53: For me, what worked really well, a lot of European countries, the best one is Germany and like
8:59: Netherlands, France.
9:00: Even United Kingdom is not because it's still too expensive.
9:03: So, definitely, you know, look.
9:06: The guide gives a lot of good tips how to approach it.
9:10: And yeah, I recommend trying Apple Ads.
9:13: It might not work.
9:13: But here's the thing.
9:15: If all you do is App Store optimization, Apple Ads might be a good fit.
9:19: Because for apps that are ranking well, okay, you need Apple Ads.
9:23: They are already ranking in the top five, top ten.
9:25: But if you build an app and it's, you know, 40, it's a good idea to push it with Apple Ads,
9:32: get installs, get reviews.
9:33: This will push your App Store optimization too.
9:35: So, yeah, definitely recommend it.
9:37: I wanted to do some ads, but I'm always, you know, as TikTok ads because it takes just too much time to
9:44: maintain a lot of time of creative.
9:45: Yeah.
9:46: And as from my experience, also are not that expensive and it's hard to spend all the money.
9:52: Because again, in some countries, it's just not that many people search, but you can be the app they
9:58: click on.
10:00: So, that's really good.
10:00: The fourth thing is really important.
10:02: I improved a lot of my apps.
10:04: So, I actually built a bunch of new apps in that period.
10:07: They didn't perform as well, but going back and improving apps really changed a lot of things for me.
10:12: And I think it's really important, especially if you're vibe coding apps, it's very tempting to just
10:17: launch an app and, you know, forget about this, but it's really important to go back and think,
10:22: okay, how can I make it better?
10:23: And when you think about how can I make it better?
10:25: This is a multiple level question.
10:26: How can I make onboarding better?
10:28: How can I make the session better?
10:31: How can I improve the retention of my apps?
10:33: It really helped me to have those, you know, like something, write an email.
10:38: A lot of people write these emails and I just ship what people mention.
10:41: If they don't like a UI, if they find some logic wrong, I just ship these updates.
10:46: Also, I think, you know, improve the app.
10:47: From my kind of now, a few things really is a good idea to focus on.
10:53: So first is making it easy to start using the app.
10:59: You know, easy it is to add something to track, start the session, whatever.
11:04: Trying to make it as easy as possible is really good.
11:07: Second is, and this is my experiment right now.
11:10: I'm trying to add, you know, achievements to make it, make the tracking more fun.
11:15: So yeah, you just want to go back to app because you have those, you know, you want to hit.
11:20: You can go beyond streaks.
11:21: Streaks is level one of, you know, so that's also important.
11:24: And yeah, definitely improving UI that you're using onboarding.
11:27: These are all super important things.
11:29: So improving apps really helped me.
11:32: And, you know, for example, I launched them and they didn't perform.
11:36: Then I found a problem that one user said and, you know, really changed how app performs
11:43: because it was actually a major pain point for everyone.
11:46: I just didn't understand it.
11:48: And the final one, be a little bit patient with it, especially if you kind of build with
11:53: apps optimization in your head, you know, it takes time to rank.
11:57: You just need to really rush the audience to search more for your app.
12:03: And, you know, patient about this and not quitting was really good because when I launched six months
12:08: ago, my first app, it didn't make as much money, you know, and it's like kind of for a long time,
12:14: like zero.
12:15: And I was second app.
12:16: It was more successful.
12:17: So anyway, just being patient, just not quitting, not having, you know, I need to do something else.
12:22: No, just try to do, you know, have free time.
12:25: Okay.
12:25: Do some localization.
12:27: Okay.
12:27: You can try Apple ads campaign on some country.
12:30: You can improve apps, go study onboarding, but just waiting.
12:34: If you have already signals that the app is making money, you know, play long term because
12:39: you do apps optimization, you know, patient is really a good tip.
12:42: And it worked for me for sure.
12:45: You need to be more calm and not, you know, the situation because obviously when you
12:49: build apps and you look at, you know, it's not good, but if you don't quit at some point,
12:54: you will see more, you know, that's, that's the conclusion that I got from this experience.
12:58: So this is my situation right now.
13:00: My apps currently are kind of stuck at around 3k and, you know, the summer period.
13:06: So it doesn't really help that much to me, but I'm doing a lot of things to try to scale to 5k.
13:11: It's not a net 5k, obviously, because I have Apple ads, but I do only for one app.
13:17: Hopefully I will be able to have more painkiller apps, but still, where is the progress?
13:23: And hopefully I will share more updates about revenue in the next videos.

0:00: A man with glasses and a green "YUPS" t-shirt holds a small black device while speaking, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the sill.
0:10: A man with glasses and a green t-shirt holds a small black device while speaking, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on a wooden stand.
0:20: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; behind him is a desk with a laptop, a cactus plant, and a window revealing outdoor greenery.
0:30: A man with glasses and a green t-shirt holds a small black device in his right hand while standing in front of two computer screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible to the right.
0:40: A man with glasses and a green t-shirt holds a small black device while gesturing, standing in front of a desk with an open laptop displaying a nature scene and a larger monitor showing financial charts. A yellow duck figurine sits on a small wooden stand near a glass door leading to a garden with visible plants.
0:50: A man with glasses and a green t-shirt holds a small black device while gesturing with his other hand, standing in front of a desk with a laptop and monitor displaying graphs and numbers, next to a window with a cactus and a yellow duck figurine on a stand.
1:00: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers, with a cactus plant and a yellow duck plushie visible to his right.
1:10: A man with glasses and a green "YUPS" t-shirt holds a small black device in his right hand while gesturing with his left, standing in front of a desk with an open laptop and a larger monitor displaying graphs and numbers. A yellow duck figurine sits on a wooden stand near a window, and a cactus is visible in the background.
1:20: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of a desk with a laptop displaying a nature scene and a larger monitor showing financial charts, with a window revealing greenery to his right.
1:30: A man with glasses and a green t-shirt holds a small black device while standing in front of two screens displaying graphs and numbers, with a laptop to his left, a cactus behind him, and a yellow duck figurine on a table near a window.
1:40: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers, with a laptop showing a nature scene to his left and a yellow duck figurine on a wooden stand to his right.
1:50: A man with glasses and a green "YUPS" t-shirt holds a small black device while speaking, standing in front of two screens displaying graphs and numbers; to his right is a window with greenery outside and a yellow duck figurine on a wooden stand.
2:00: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two computer screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible to his right.
2:10: A man with glasses and a green t-shirt holds a small black device while gesturing with his other hand, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the sill.
2:20: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device while standing in front of two screens displaying graphs and numbers, with a laptop, a cactus, a framed picture of a cat, and a yellow duck figurine visible nearby.
2:30: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of a desk with a laptop and monitor displaying graphs and numbers, next to a window showing greenery outside.
2:40: A man wearing glasses and a green t-shirt with a "YUPS" logo gestures while holding a small black object, standing in front of two computer screens displaying graphs and numbers, with a cactus plant visible behind him near a window.
2:50: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two computer screens displaying graphs and numbers, with a cactus plant visible through a window behind him.
3:00: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with greenery outside and a yellow duck figurine on a wooden surface.
3:10: A man with glasses holds a small device in his right hand while gesturing with his left, standing in front of a desk with a laptop and a monitor displaying charts and figures; to the right is a window with a yellow duck figurine on the sill.
3:20: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of a desk with two screens displaying graphs and numbers, a cactus plant behind him, and a yellow duck figurine on a wooden stand to his right.
3:30: A man with glasses and a green t-shirt holds a small black device while gesturing, seated in front of two screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible nearby.
3:40: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers, with a laptop, a cactus plant, and a yellow duck figurine visible nearby.
3:50: A man with glasses and a green "YUPS" t-shirt holds a small black device in his right hand while gesturing with his left, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the windowsill.
4:00: A man with glasses holds a small black device while gesturing, standing in front of two screens displaying graphs and numbers; to his right is a window with a cactus and a yellow-hatted plush toy on the windowsill.
4:10: A man with glasses and a green t-shirt holds a small black device while speaking, seated in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on a wooden stand.
4:20: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of two computer screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible to his right.
4:30: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two monitors displaying graphs and numbers on a desk; a cactus plant is visible near a window.
4:40: A man with glasses and a green t-shirt holds a small black device while standing in front of two screens displaying graphs and numbers, with a laptop to his left, a cactus behind him, and a yellow duck figurine on a table near a window showing outdoor greenery.
4:50: A man with glasses and a green t-shirt holds a small black device while speaking, standing in front of two computer screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the windowsill.
5:00: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; behind him is a desk with a laptop, a cactus plant, and a window showing outdoor greenery.
5:10: A man with glasses and a green t-shirt holds a small black device while gesturing, standing in front of two monitors displaying charts and a laptop; to his right is a window with plants outside and a yellow duck figurine on a stand.
5:20: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; behind him is a desk with a laptop, a cactus plant, and a window showing outdoor greenery.
5:30: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two computer screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible to his right.
5:40: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on a wooden stand.
5:50: A man with glasses and a green t-shirt holds a small black device while standing in front of two computer screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible to his right.
6:00: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of a desk with two screens displaying graphs and numbers, a cactus plant, and a yellow duck figurine on a wooden stand near a window.
6:10: A man wearing glasses and a green t-shirt holds a small black device in his right hand while gesturing with his left, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the sill and a cactus behind him.
6:20: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on a wooden stand.
6:30: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of a desk with an open laptop displaying a nature scene and a larger monitor showing financial charts. A yellow duck figurine sits on a wooden table near a window with green plants visible outside.
6:40: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; behind him is a desk with a laptop, a framed picture of a cat, and a window showing outdoor plants.
6:50: A man with glasses and a green t-shirt holds two small objects, one in each hand, standing in front of a desk with a laptop and a larger monitor displaying graphs and numbers. A cactus sits near the window behind him.
7:00: A man with glasses and a green t-shirt holds a small black device while standing in front of two screens displaying graphs and numbers, with a laptop to his left, a cactus behind him, and a yellow duck figurine on a table near a window.
7:10: A man with glasses and a green t-shirt featuring the word "YUPS" stands in front of two screens, one displaying financial data and the other showing a nature scene, with a small yellow duck figurine on a wooden stand to his right and a cactus behind him.
7:20: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of a desk with a laptop displaying a nature scene and a larger monitor showing financial data, with a cactus and window view visible behind him.
7:30: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of a desk with an open laptop displaying a nature scene and a larger monitor showing financial data, with a cactus and a yellow duck figurine visible near a window.
7:40: A man with glasses and a green t-shirt holds a small black object while speaking, seated in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the sill and a cactus behind him.
7:50: A man with glasses and a green t-shirt holds a small object while speaking, seated in front of two screens displaying data charts and a nature scene, with a cactus, a yellow duck figurine, and a black cat silhouette visible nearby.
8:00: A man with glasses and a green "YUPS" t-shirt holds a small black object while speaking, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the sill and a cactus behind him.
8:10: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with plants outside and a yellow duck figurine on a wooden surface.
8:20: A man with glasses and a green t-shirt holds a small black object while standing in front of two screens displaying graphs and numbers, with a laptop on a desk to his left and a yellow duck figurine on a wooden stand to his right.
8:30: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; a laptop shows a nature image, and a cactus sits near a window with a yellow duck figurine on the windowsill.
8:40: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on a stand and a cactus plant behind him.
8:50: A man with glasses and a green t-shirt holds a small black object in his right hand while gesturing with his left, standing in front of a desk with a laptop displaying a nature scene and a larger monitor showing financial data, with a cactus and a yellow-hatted plush toy visible near a window.
9:00: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black object in his left hand while gesturing with his right, standing in front of two screens displaying data and a nature scene; to his right is a window with a yellow duck figurine on a wooden stand.
9:10: A man with glasses holds a small black object in his hand while standing in front of two screens displaying graphs and numbers, with a laptop to the left and a cactus behind him; on a nearby table sits a yellow duck figurine.
9:20: A man with glasses and a green t-shirt holds a small object in one hand while gesturing with the other, standing in front of a desk with a laptop displaying a nature scene and a larger monitor showing financial data, with a cactus and window view visible behind him.
9:30: A man with glasses and a green t-shirt holds a small object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with plants visible outside and a yellow duck figurine on a wooden surface.
9:40: A man with glasses and a green t-shirt stands in front of two screens, one displaying financial data and the other showing a nature scene, while gesturing with his hands; to his right is a small yellow duck figurine on a wooden stand near a window.
9:50: A man with glasses and a green t-shirt stands in front of two screens, one displaying financial data and the other showing a nature scene, while gesturing with his hands.
10:00: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of two computer screens displaying graphs and numbers, with a small yellow duck figurine on a wooden table to his right and a cactus plant visible through a window behind him.
10:10: A man with glasses and a green t-shirt stands in front of two screens, gesturing with both hands while speaking; one screen displays financial data including figures like $2,690 and 4,190, the other shows a nature scene, with a cactus and a yellow duck figurine visible near a window.
10:20: A man with glasses and a green t-shirt stands in front of two screens, one displaying financial data and the other showing a nature scene, while gesturing with his hands. To his right is a window revealing greenery outside, and on the windowsill sits a yellow duck figurine.
10:30: A man with glasses and a green t-shirt stands in front of two screens, one displaying financial data and the other showing a nature scene, while gesturing with his hands; to his right is a window revealing greenery outside and a small yellow duck figurine on a wooden surface.
10:40: A man with glasses and a green t-shirt featuring the word "YUPS" is gesturing with his hands while seated in front of two computer screens displaying graphs and numbers, with a small yellow duck figurine on a wooden stand to his right and a cactus visible through a glass door behind him.
10:50: A man with glasses and a green t-shirt stands in front of two screens, gesturing with both hands while speaking; one screen displays financial data including figures like $2,690 and 4,190, the other shows a nature scene, with a small yellow duck figurine on a wooden surface to his right and a cactus visible through a window behind him.
11:00: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of two screens displaying graphs and numbers, with a laptop showing a nature scene to his left, a cactus behind him, and a yellow duck figurine on a small table near a window.
11:10: A man with glasses and a green t-shirt stands in front of two screens, gesturing with his hands while speaking, with a laptop displaying a nature scene to his left and a larger monitor showing graphs and numbers behind him; a small yellow duck figurine sits on a wooden table near a window with green plants visible outside.
11:20: A man with glasses and a green t-shirt is speaking while gesturing with both hands, seated in front of two screens displaying graphs and numbers; to his right, a small yellow duck figurine sits on a wooden surface near a window with green plants visible outside.
11:30: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of two computer screens displaying graphs and numbers, with a small yellow duck figurine on a wooden table to his right and a cactus plant visible through a window behind him.
11:40: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of two screens displaying graphs and numbers, with a laptop to his left and a cactus plant visible behind him near a window.
11:50: A man with glasses and a green t-shirt stands in front of two screens, gesturing with his hands while holding a small object; behind him is a laptop on a wooden desk, a cactus plant, and a window showing greenery outside.
12:00: A man with glasses and a green t-shirt gestures while holding a small black object, seated in front of two computer screens displaying graphs and numbers, with a yellow duck figurine on a wooden stand to his right and a cactus visible through a glass door behind him.
12:10: A man with glasses and a green t-shirt gestures while speaking, holding a small black object in his right hand, seated in front of two screens displaying graphs and numbers; to his left is a laptop with a game scene on its screen, and to his right sits a yellow duck figurine on a wooden table beside a window showing greenery outside.
12:20: A man with glasses and a green t-shirt gestures while speaking, seated in front of two screens displaying data charts and a laptop; to his right is a window with plants outside and a small yellow duck figurine on a wooden stand.
12:30: A man with glasses and a green t-shirt holds a small black object in his hands while speaking, seated in front of two screens displaying graphs and numbers, with a cactus plant and a yellow-hatted plush toy visible to the right.
12:40: A man with glasses and a green "YUPS" t-shirt gestures while speaking, standing in front of two screens displaying charts and a plant image, with a window showing outdoor foliage to his right.
12:50: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of a laptop displaying a video and a larger monitor showing financial data, with a cactus and a yellow duck figurine visible nearby.
13:00: A man with glasses and a green "YUPS" t-shirt is speaking, gesturing with his hands, in front of two screens displaying data charts and a nature scene; to his right sits a small yellow duck figurine on a wooden table beside a window with plants visible outside.
13:10: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of two monitors displaying graphs and numbers, with a laptop to his left, a cactus behind him, and a yellow duck figurine on a wooden stand near a window.
13:20: A man with glasses and a green "YUPS" t-shirt gestures while speaking, seated in front of two screens displaying graphs and numbers, with a laptop to his left, a cactus behind him, and a yellow duck figurine on a table near a window.

0:00: A man with glasses and a green "YUPS" t-shirt holds a small black device while speaking, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the sill.
0:00: In the last three months,
0:01: my iOS apps went from $600 per month to $2,600 per month.
0:06: Here are five things that changed.
0:08: In this video, I want to share what works for me
0:09: because my portfolio went from nice side hustle
0:10: A man with glasses and a green t-shirt holds a small black device while speaking, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on a wooden stand.
0:12: to something that can pretty comfortably replicate
0:16: a monthly income for some people.
0:18: So the first thing is I did a lot of experiments with pricing.
0:20: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; behind him is a desk with a laptop, a cactus plant, and a window revealing outdoor greenery.
0:22: Initially, I tried just to have weekly and annually.
0:25: I tried monthly and annually,
0:26: but the best thing that worked for me,
0:28: is adding a lifetime plan
0:30: A man with glasses and a green t-shirt holds a small black device in his right hand while standing in front of two computer screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible to the right.
0:30: because I think people are super tired of subscriptions.
0:33: And if your tool doesn't have a recurring,
0:37: it's a local tool, you don't have account,
0:38: you don't need to pay for server,
0:39: lifetime plan might be something you should give a shot.
0:40: A man with glasses and a green t-shirt holds a small black device while gesturing, standing in front of a desk with an open laptop displaying a nature scene and a larger monitor showing financial charts. A yellow duck figurine sits on a small wooden stand near a glass door leading to a garden with visible plants.
0:43: Right now, my current pricing is $5 for a weekly plan,
0:46: $15 for yearly plan and $19 for lifetime plan.
0:49: So this pricing ladder only makes sense
0:50: A man with glasses and a green t-shirt holds a small black device while gesturing with his other hand, standing in front of a desk with a laptop and monitor displaying graphs and numbers, next to a window with a cactus and a yellow duck figurine on a stand.
0:51: because I want to sell as many lifetime plans
0:54: as possible in the first session.
0:56: I understand that in real world,
0:57: most people will not pay for my app five years in a row.
1:00: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers, with a cactus plant and a yellow duck plushie visible to his right.
1:00: The retention is different in B2C than B2B.
1:02: So if I can get all of money on day one
1:05: and never think about any costs,
1:07: I think that's a good deal.
1:09: Obviously, the pricing is kind of too low
1:10: A man with glasses and a green "YUPS" t-shirt holds a small black device in his right hand while gesturing with his left, standing in front of a desk with an open laptop and a larger monitor displaying graphs and numbers. A yellow duck figurine sits on a wooden stand near a window, and a cactus is visible in the background.
1:11: and I want to make better apps and improve the existing app
1:14: so I can climb to maybe $49 for lifetime.
1:18: But right now it is what it is.
1:19: But adding lifetime plan really pushed everyday sale two weeks for me.
1:20: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of a desk with a laptop displaying a nature scene and a larger monitor showing financial charts, with a window revealing greenery to his right.
1:24: So I definitely recommend experimenting with pricing.
1:28: I tried adding parity pricing.
1:30: A man with glasses and a green t-shirt holds a small black device while standing in front of two screens displaying graphs and numbers, with a laptop to his left, a cactus behind him, and a yellow duck figurine on a table near a window.
1:30: I tried to add bigger free trials seven day.
1:34: Some things I liked in those experiments, some things I don't think quite worked out.
1:38: But this is something that I definitely think was the biggest revenue impact on my portfolio.
1:40: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers, with a laptop showing a nature scene to his left and a yellow duck figurine on a wooden stand to his right.
1:44: So the next thing is I did a lot of localization.
1:47: Initially, when I launched my apps, I didn't even know you can do it.
1:50: A man with glasses and a green "YUPS" t-shirt holds a small black device while speaking, standing in front of two screens displaying graphs and numbers; to his right is a window with greenery outside and a yellow duck figurine on a wooden stand.
1:50: I just had four screenshots, app store metadata.
1:53: But then I discovered that doing localization can impact downloads, at least downloads a lot.
1:59: So the thing is, if your app, you have an app, let's say calorie tracker, most people will search for it in English.
2:00: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two computer screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible to his right.
2:04: Sure.
2:05: But in many countries, people will go and use their local language to search for this app.
2:10: A man with glasses and a green t-shirt holds a small black device while gesturing with his other hand, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the sill.
2:11: And the thing is, if you don't have these keywords in their language,
2:15: you will have a harder time ranking for them.
2:18: And it's quite an easy job.
2:19: You can actually do most of these with cloud skill.
2:20: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device while standing in front of two screens displaying graphs and numbers, with a laptop, a cactus, a framed picture of a cat, and a yellow duck figurine visible nearby.
2:23: So there are multiple layers to it.
2:25: First, you have App Store Connect metadata.
2:27: So things like name, subtitle, keywords, promo text, description,
2:30: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of a desk with a laptop and monitor displaying graphs and numbers, next to a window showing greenery outside.
2:31: all of them can be translated to be in the language of the user.
2:35: For example, in Italian, in French, in Mandarin, in Japanese, whatever.
2:40: This is the first level of localization.
2:40: A man wearing glasses and a green t-shirt with a "YUPS" logo gestures while holding a small black object, standing in front of two computer screens displaying graphs and numbers, with a cactus plant visible behind him near a window.
2:42: This is fairly simple thing to do.
2:44: And Cloud Code can do it even without your intervention.
2:48: All you need to do is just to make sure to cover as many localizations in App Store as possible.
2:50: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two computer screens displaying graphs and numbers, with a cactus plant visible through a window behind him.
2:53: Next step is a little bit harder.
2:55: Next step is screenshots.
2:56: So with screenshots, the main thing you are looking for is to localize the text that you have on a screenshot.
3:00: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with greenery outside and a yellow duck figurine on a wooden surface.
3:02: Because again, if your full App Store page is in German, but then a person looks in the screenshots, they are in English.
3:09: This might be just a little bit weird.
3:10: A man with glasses holds a small device in his right hand while gesturing with his left, standing in front of a desk with a laptop and a monitor displaying charts and figures; to the right is a window with a yellow duck figurine on the sill.
3:11: So I think people, especially when they search and you see 10 apps, you look at the screenshots first.
3:17: Nobody reads promo text or description that much.
3:19: So having localized screenshots is definitely a good thing to do.
3:20: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of a desk with two screens displaying graphs and numbers, a cactus plant behind him, and a yellow duck figurine on a wooden stand to his right.
3:23: Again, it's not a hard thing to do.
3:24: Depending on what is your current screenshot situation, here's what I recommend.
3:29: In Figma, you can create images without the text.
3:30: A man with glasses and a green t-shirt holds a small black device while gesturing, seated in front of two screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible nearby.
3:33: So only the background plus iPhone mockup or Apple Watch mockup.
3:38: And then you create a folder in which AI will just burn in the text to your screenshots.
3:40: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers, with a laptop, a cactus plant, and a yellow duck figurine visible nearby.
3:42: So in this way, you don't actually need to produce 50 screenshots.
3:47: AI will do it, everything themselves.
3:50: A man with glasses and a green "YUPS" t-shirt holds a small black device in his right hand while gesturing with his left, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the windowsill.
3:50: And again, it's not that hard.
3:52: AI is pretty good at translating headings and just burning them in.
3:55: You need to probably have one test run to make sure you like the font, you like the size.
4:00: A man with glasses holds a small black device while gesturing, standing in front of two screens displaying graphs and numbers; to his right is a window with a cactus and a yellow-hatted plush toy on the windowsill.
4:01: But overall, again, it's pretty simple job.
4:03: And then you can just use Cloud Code to submit those screenshots to App Store to not do it yourself
4:09: manually because actually App Store has an amazing API.
4:10: A man with glasses and a green t-shirt holds a small black device while speaking, seated in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on a wooden stand.
4:13: A lot of things are covered.
4:15: And yeah, if you ask Cloud Code, how can it do it?
4:18: It will tell you everything.
4:19: You just use a fast lane skill, I think.
4:20: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of two computer screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible to his right.
4:21: So it's kind of a simple thing to do.
4:23: And the last level of localization is app localization.
4:26: Here's the thing.
4:27: Obviously, you want to convert user in the App Store to download app, but then they open app.
4:30: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two monitors displaying graphs and numbers on a desk; a cactus plant is visible near a window.
4:31: And if they were under impression that your app is localized in German, but they open app
4:36: and it's not localized in German, you might have some confusion here.
4:39: And for most people in, for example, European countries, it might be okay.
4:40: A man with glasses and a green t-shirt holds a small black device while standing in front of two screens displaying graphs and numbers, with a laptop to his left, a cactus behind him, and a yellow duck figurine on a table near a window showing outdoor greenery.
4:43: But if you have maybe an older audience and some people that are not that fluent in English,
4:49: maybe the app is really complicated in English.
4:50: A man with glasses and a green t-shirt holds a small black device while speaking, standing in front of two computer screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the windowsill.
4:51: You need to localize the app too.
4:53: This is a harder step since there are way more work here.
4:56: Even if your app is not that text heavy.
4:59: Again, let's think about calorie tracker.
5:00: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; behind him is a desk with a laptop, a cactus plant, and a window showing outdoor greenery.
5:01: You obviously have buttons.
5:02: You have today's calorie, today's protein, today's fats.
5:06: Still, that's a lot of strings to translate.
5:09: Here, I definitely recommend to slow down and not to localize to all languages possible,
5:10: A man with glasses and a green t-shirt holds a small black device while gesturing, standing in front of two monitors displaying charts and a laptop; to his right is a window with plants outside and a yellow duck figurine on a stand.
5:14: because this will be just a harder job to do.
5:16: I had 27 languages, I think 27 or 28 right now that I translate each app to.
5:20: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; behind him is a desk with a laptop, a cactus plant, and a window showing outdoor greenery.
5:23: Again, I have already skills that I just use.
5:25: I just tell cloud code, it's time to localize our app.
5:28: If I add some features, I say, finish localization.
5:30: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two computer screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible to his right.
5:31: So it finds the strings that are not translated.
5:34: My main tip here is to definitely make sure every string is translated.
5:39: Because on the first run, AI will miss some strings because they're not as obvious.
5:40: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on a wooden stand.
5:43: They're not just text strings.
5:44: They're maybe something that is compound from multiple things.
5:47: So just take a look.
5:48: And I definitely recommend doing it.
5:50: A man with glasses and a green t-shirt holds a small black device while standing in front of two computer screens displaying graphs and numbers, with a cactus plant and a yellow duck figurine visible to his right.
5:50: From my experience, even countries like Germany, France, actually have a lot of people
5:55: who will prioritize their native language above English at the rates that are surprising to me.
6:00: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black device in one hand while gesturing with the other, standing in front of a desk with two screens displaying graphs and numbers, a cactus plant, and a yellow duck figurine on a wooden stand near a window.
6:02: And when I added a convenient way to communicate to me via email, a lot of people from Germany and
6:07: France would surprise me just right in their native language.
6:10: They don't even think that I might not be able to understand it.
6:10: A man wearing glasses and a green t-shirt holds a small black device in his right hand while gesturing with his left, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the sill and a cactus behind him.
6:14: Give it a try.
6:15: Localization is great.
6:16: It will not 10x your revenue probably because, for example, if you add, let's say,
6:20: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on a wooden stand.
6:23: Italian localization, this doesn't mean that all of these people will convert.
6:27: It just doesn't work this way.
6:28: This is just a conversion optimization thing.
6:30: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of a desk with an open laptop displaying a nature scene and a larger monitor showing financial charts. A yellow duck figurine sits on a wooden table near a window with green plants visible outside.
6:32: It might make the app more fit for some people, but still, it's just a nice thing to do
6:37: and a good app optimization technique.
6:39: And the most important that for many regions in your niche, you can become
6:40: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; behind him is a desk with a laptop, a framed picture of a cat, and a window showing outdoor plants.
6:44: number one as an app because, again, in App Store in the US, you have millions of calorie trackers.
6:50: A man with glasses and a green t-shirt holds two small objects, one in each hand, standing in front of a desk with a laptop and a larger monitor displaying graphs and numbers. A cactus sits near the window behind him.
6:50: But if you, for example, build an app and it's localized in, let's say, Slovakian, you will have
6:57: just more chances being in the top even if you don't have a lot of reviews.
7:00: A man with glasses and a green t-shirt holds a small black device while standing in front of two screens displaying graphs and numbers, with a laptop to his left, a cactus behind him, and a yellow duck figurine on a table near a window.
7:00: And it works kind of for a lot of niches.
7:02: So I definitely recommend doing it.
7:04: The third thing that worked for me really well is Apple Ads.
7:07: So the thing with Apple Ads is they're really easy to start.
7:10: A man with glasses and a green t-shirt featuring the word "YUPS" stands in front of two screens, one displaying financial data and the other showing a nature scene, with a small yellow duck figurine on a wooden stand to his right and a cactus behind him.
7:11: They are easy to maintain.
7:13: And I love them compared to Facebook or Google or TikTok.
7:16: They're really simple.
7:17: And the first campaign you can even do completely yourself from the Apple Store account.
7:20: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of a desk with a laptop displaying a nature scene and a larger monitor showing financial data, with a cactus and window view visible behind him.
7:22: And it will take you maybe 10 minutes to understand what settings to set up.
7:27: I read a really good guide and I will leave it in the description.
7:30: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of a desk with an open laptop displaying a nature scene and a larger monitor showing financial data, with a cactus and a yellow duck figurine visible near a window.
7:30: It's really well.
7:31: You can, again, give it to Cloud and it will summarize.
7:33: And actually, Apple Ads have a very nice API/mcp thing.
7:39: And it takes a little bit time to set it up because you need a second account.
7:40: A man with glasses and a green t-shirt holds a small black object while speaking, seated in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the sill and a cactus behind him.
7:43: But again, Cloud Code can do just everything.
7:46: First campaign I did it myself.
7:48: Every campaign after every change, I just give feedback to Cloud Code.
7:50: A man with glasses and a green t-shirt holds a small object while speaking, seated in front of two screens displaying data charts and a nature scene, with a cactus, a yellow duck figurine, and a black cat silhouette visible nearby.
7:51: It analyzes metrics that says let's pause this campaign.
7:53: These are a few tips from my experience.
7:56: First, the most important tip is only spend money on apps that can convert on a good level.
8:00: A man with glasses and a green "YUPS" t-shirt holds a small black object while speaking, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on the sill and a cactus behind him.
8:02: So, for example, if you have a super vitamin app and you see that you don't have a funnel right
8:07: now, you see that people download it and they don't convert.
8:10: A man with glasses and a green t-shirt holds a small black device in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with plants outside and a yellow duck figurine on a wooden surface.
8:10: This is not a good sign to buy more installs because they will not just convert.
8:15: And I tried on multiple apps.
8:17: I have one high-performing app because it's a painkiller.
8:20: It's made for people who don't have, who need that app.
8:20: A man with glasses and a green t-shirt holds a small black object while standing in front of two screens displaying graphs and numbers, with a laptop on a desk to his left and a yellow duck figurine on a wooden stand to his right.
8:23: They not want, it's a need for them.
8:26: And it performs really well.
8:27: So, the app impacts a lot.
8:30: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; a laptop shows a nature image, and a cactus sits near a window with a yellow duck figurine on the windowsill.
8:30: Some apps will not work in Apple Ads because they are vitamins.
8:34: Second, test a lot of geos because it's a very easy thing to just go and buy Apple Ads for
8:40: A man with glasses and a green t-shirt holds a small black object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with a yellow duck figurine on a stand and a cactus plant behind him.
8:41: United States.
8:42: But the bid there might be crazy.
8:47: And you will just not have the unit economy to get off because it's so expensive to get and
8:50: A man with glasses and a green t-shirt holds a small black object in his right hand while gesturing with his left, standing in front of a desk with a laptop displaying a nature scene and a larger monitor showing financial data, with a cactus and a yellow-hatted plush toy visible near a window.
8:52: install and the competition is insane.
8:53: For me, what worked really well, a lot of European countries, the best one is Germany and like
8:59: Netherlands, France.
9:00: A man wearing glasses and a green t-shirt with "YUPS" on it holds a small black object in his left hand while gesturing with his right, standing in front of two screens displaying data and a nature scene; to his right is a window with a yellow duck figurine on a wooden stand.
9:00: Even United Kingdom is not because it's still too expensive.
9:03: So, definitely, you know, look.
9:06: The guide gives a lot of good tips how to approach it.
9:10: And yeah, I recommend trying Apple Ads.
9:10: A man with glasses holds a small black object in his hand while standing in front of two screens displaying graphs and numbers, with a laptop to the left and a cactus behind him; on a nearby table sits a yellow duck figurine.
9:13: It might not work.
9:13: But here's the thing.
9:15: If all you do is App Store optimization, Apple Ads might be a good fit.
9:19: Because for apps that are ranking well, okay, you need Apple Ads.
9:20: A man with glasses and a green t-shirt holds a small object in one hand while gesturing with the other, standing in front of a desk with a laptop displaying a nature scene and a larger monitor showing financial data, with a cactus and window view visible behind him.
9:23: They are already ranking in the top five, top ten.
9:25: But if you build an app and it's, you know, 40, it's a good idea to push it with Apple Ads,
9:30: A man with glasses and a green t-shirt holds a small object in one hand while gesturing with the other, standing in front of two screens displaying graphs and numbers; to his right is a window with plants visible outside and a yellow duck figurine on a wooden surface.
9:32: get installs, get reviews.
9:33: This will push your App Store optimization too.
9:35: So, yeah, definitely recommend it.
9:37: I wanted to do some ads, but I'm always, you know, as TikTok ads because it takes just too much time to
9:40: A man with glasses and a green t-shirt stands in front of two screens, one displaying financial data and the other showing a nature scene, while gesturing with his hands; to his right is a small yellow duck figurine on a wooden stand near a window.
9:44: maintain a lot of time of creative.
9:45: Yeah.
9:46: And as from my experience, also are not that expensive and it's hard to spend all the money.
9:50: A man with glasses and a green t-shirt stands in front of two screens, one displaying financial data and the other showing a nature scene, while gesturing with his hands.
9:52: Because again, in some countries, it's just not that many people search, but you can be the app they
9:58: click on.
10:00: So, that's really good.
10:00: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of two computer screens displaying graphs and numbers, with a small yellow duck figurine on a wooden table to his right and a cactus plant visible through a window behind him.
10:00: The fourth thing is really important.
10:02: I improved a lot of my apps.
10:04: So, I actually built a bunch of new apps in that period.
10:07: They didn't perform as well, but going back and improving apps really changed a lot of things for me.
10:10: A man with glasses and a green t-shirt stands in front of two screens, gesturing with both hands while speaking; one screen displays financial data including figures like $2,690 and 4,190, the other shows a nature scene, with a cactus and a yellow duck figurine visible near a window.
10:12: And I think it's really important, especially if you're vibe coding apps, it's very tempting to just
10:17: launch an app and, you know, forget about this, but it's really important to go back and think,
10:20: A man with glasses and a green t-shirt stands in front of two screens, one displaying financial data and the other showing a nature scene, while gesturing with his hands. To his right is a window revealing greenery outside, and on the windowsill sits a yellow duck figurine.
10:22: okay, how can I make it better?
10:23: And when you think about how can I make it better?
10:25: This is a multiple level question.
10:26: How can I make onboarding better?
10:28: How can I make the session better?
10:30: A man with glasses and a green t-shirt stands in front of two screens, one displaying financial data and the other showing a nature scene, while gesturing with his hands; to his right is a window revealing greenery outside and a small yellow duck figurine on a wooden surface.
10:31: How can I improve the retention of my apps?
10:33: It really helped me to have those, you know, like something, write an email.
10:38: A lot of people write these emails and I just ship what people mention.
10:40: A man with glasses and a green t-shirt featuring the word "YUPS" is gesturing with his hands while seated in front of two computer screens displaying graphs and numbers, with a small yellow duck figurine on a wooden stand to his right and a cactus visible through a glass door behind him.
10:41: If they don't like a UI, if they find some logic wrong, I just ship these updates.
10:46: Also, I think, you know, improve the app.
10:47: From my kind of now, a few things really is a good idea to focus on.
10:50: A man with glasses and a green t-shirt stands in front of two screens, gesturing with both hands while speaking; one screen displays financial data including figures like $2,690 and 4,190, the other shows a nature scene, with a small yellow duck figurine on a wooden surface to his right and a cactus visible through a window behind him.
10:53: So first is making it easy to start using the app.
10:59: You know, easy it is to add something to track, start the session, whatever.
11:00: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of two screens displaying graphs and numbers, with a laptop showing a nature scene to his left, a cactus behind him, and a yellow duck figurine on a small table near a window.
11:04: Trying to make it as easy as possible is really good.
11:07: Second is, and this is my experiment right now.
11:10: I'm trying to add, you know, achievements to make it, make the tracking more fun.
11:10: A man with glasses and a green t-shirt stands in front of two screens, gesturing with his hands while speaking, with a laptop displaying a nature scene to his left and a larger monitor showing graphs and numbers behind him; a small yellow duck figurine sits on a wooden table near a window with green plants visible outside.
11:15: So yeah, you just want to go back to app because you have those, you know, you want to hit.
11:20: You can go beyond streaks.
11:20: A man with glasses and a green t-shirt is speaking while gesturing with both hands, seated in front of two screens displaying graphs and numbers; to his right, a small yellow duck figurine sits on a wooden surface near a window with green plants visible outside.
11:21: Streaks is level one of, you know, so that's also important.
11:24: And yeah, definitely improving UI that you're using onboarding.
11:27: These are all super important things.
11:29: So improving apps really helped me.
11:30: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of two computer screens displaying graphs and numbers, with a small yellow duck figurine on a wooden table to his right and a cactus plant visible through a window behind him.
11:32: And, you know, for example, I launched them and they didn't perform.
11:36: Then I found a problem that one user said and, you know, really changed how app performs
11:40: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of two screens displaying graphs and numbers, with a laptop to his left and a cactus plant visible behind him near a window.
11:43: because it was actually a major pain point for everyone.
11:46: I just didn't understand it.
11:48: And the final one, be a little bit patient with it, especially if you kind of build with
11:50: A man with glasses and a green t-shirt stands in front of two screens, gesturing with his hands while holding a small object; behind him is a laptop on a wooden desk, a cactus plant, and a window showing greenery outside.
11:53: apps optimization in your head, you know, it takes time to rank.
11:57: You just need to really rush the audience to search more for your app.
12:00: A man with glasses and a green t-shirt gestures while holding a small black object, seated in front of two computer screens displaying graphs and numbers, with a yellow duck figurine on a wooden stand to his right and a cactus visible through a glass door behind him.
12:03: And, you know, patient about this and not quitting was really good because when I launched six months
12:08: ago, my first app, it didn't make as much money, you know, and it's like kind of for a long time,
12:10: A man with glasses and a green t-shirt gestures while speaking, holding a small black object in his right hand, seated in front of two screens displaying graphs and numbers; to his left is a laptop with a game scene on its screen, and to his right sits a yellow duck figurine on a wooden table beside a window showing greenery outside.
12:14: like zero.
12:15: And I was second app.
12:16: It was more successful.
12:17: So anyway, just being patient, just not quitting, not having, you know, I need to do something else.
12:20: A man with glasses and a green t-shirt gestures while speaking, seated in front of two screens displaying data charts and a laptop; to his right is a window with plants outside and a small yellow duck figurine on a wooden stand.
12:22: No, just try to do, you know, have free time.
12:25: Okay.
12:25: Do some localization.
12:27: Okay.
12:27: You can try Apple ads campaign on some country.
12:30: You can improve apps, go study onboarding, but just waiting.
12:30: A man with glasses and a green t-shirt holds a small black object in his hands while speaking, seated in front of two screens displaying graphs and numbers, with a cactus plant and a yellow-hatted plush toy visible to the right.
12:34: If you have already signals that the app is making money, you know, play long term because
12:39: you do apps optimization, you know, patient is really a good tip.
12:40: A man with glasses and a green "YUPS" t-shirt gestures while speaking, standing in front of two screens displaying charts and a plant image, with a window showing outdoor foliage to his right.
12:42: And it worked for me for sure.
12:45: You need to be more calm and not, you know, the situation because obviously when you
12:49: build apps and you look at, you know, it's not good, but if you don't quit at some point,
12:50: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of a laptop displaying a video and a larger monitor showing financial data, with a cactus and a yellow duck figurine visible nearby.
12:54: you will see more, you know, that's, that's the conclusion that I got from this experience.
12:58: So this is my situation right now.
13:00: A man with glasses and a green "YUPS" t-shirt is speaking, gesturing with his hands, in front of two screens displaying data charts and a nature scene; to his right sits a small yellow duck figurine on a wooden table beside a window with plants visible outside.
13:00: My apps currently are kind of stuck at around 3k and, you know, the summer period.
13:06: So it doesn't really help that much to me, but I'm doing a lot of things to try to scale to 5k.
13:10: A man wearing glasses and a green t-shirt with "YUPS" on it gestures while speaking, seated in front of two monitors displaying graphs and numbers, with a laptop to his left, a cactus behind him, and a yellow duck figurine on a wooden stand near a window.
13:11: It's not a net 5k, obviously, because I have Apple ads, but I do only for one app.
13:17: Hopefully I will be able to have more painkiller apps, but still, where is the progress?
13:20: A man with glasses and a green "YUPS" t-shirt gestures while speaking, seated in front of two screens displaying graphs and numbers, with a laptop to his left, a cactus behind him, and a yellow duck figurine on a table near a window.
13:23: And hopefully I will share more updates about revenue in the next videos.

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